Keeping your app up-to-date on your users’ devices enables them to try new features, as well as benefit from performance improvements and bug fixes. Although some users enable background updates when their device is connected to an unmetered connection, other users may need to be reminded to update. In-app updates that introduce a new request flow to prompt active users to update your app.
Although most don’t know it, app updates are one of the best marketing tools app developers have at their disposal. With the number of apps people have installed on their devices today, regular updates can help an app get more mindshare relative to other apps on a device. Releasing regular updates keeps an app top of mind because it will show up in the updates list like the App Store or Google Play Store. Apple and Google also like to see app updates, especially with their major OS releases, which is why we recommend having your app updated on major OS launch days.